The Art of Pre-Selling: Why it could make or break your Affiliate Marketing Career!
Are you a shiny new affiliate marketer? Or maybe youve been on the scene for a little while but still havent made that wondrous first sale? Heres one more question; have you ever heard of pre-selling? If not, then youre probably going to be kicking yourself in the face, because chances are this is the reason that you have yet to make a single sale.
Let us think about it for a minute and put yourself in your customers shoes. For this example, we will say that youre customer wants to purchase a book on growing fruit trees. Guess what?! You just so happen to be an affiliate for a company that specializes in books on fruit trees! This is your lucky day right? Well, if youre not pre-selling the product, then youd be wrong. Your customer is going to quickly become either fed up or suspicious, and leave what could be a wonderful page and pass up what may be a wonderful product because of sheer monotony; because YOU didnt PRE-sell. Read on and Ill explain.
Just imagine: Youve just been given a gorgeous peach tree for your birthday. You realize that though this is a wonderful gift, you dont know the first thing about caring for a peach tree! This could be a real problem, as dead peach trees produce no shade, no flowers, and no peaches. So you go online with the soul intent of finding the perfect book to explain how to give your new tree the best start in life. Finally, you find a book that you deem perfect for the job. You read over what looks to be a sale page, and after some reading are absolutely sold! Youre all ready to buy! So you click the link with credit card in hand, assuming youll be redirected to a payment page, but instead youre directed to&a page that is trying to sell this book&AGAIN? Didnt you just get done reading the sales page? After thinking about it, its kind of fishy that there would be TWO sales pages. So you decide that maybe this book isnt the best book for the job, and you click away from the page to give your money to someone else.
Can we all spot what went wrong? Thats right; it was a typical example of not pre-selling the product. Im going to show you how to fix this problem!
First, lets break down the words pre-selling. Pre is a prefix meaning before and selling is the act of making a sale. Looking at the word, I can see how people can get confused. Sell is still part of the word, so one would assume that there would be selling involved. So from now on, dont think of pre-selling as a type of sale per say, but rather, a way of warming up your customer to the idea of selling. Its not your job to make the sale. I cant stress that enough. Sure, youre one of the people that will be benefiting from a sale, but its still not your job regardless whether youre earning a cut or not. Ultimately, an affiliate is just someone who drives more traffic to the companys website. That being the case, the company already has the job of selling down to a science! Its their job to sweat over the little details of their site that add selling power. Your job is to drive traffic to your site, get them warmed up and itching to buy the product, and direct them to the place where they can read more about the product (if they choose) and buy it, bringing in money to you and the company to which you are affiliated. So do you see why this could be a major reason that you still havent made any money yet? People dont like reading things over and over. I know I sure dont! I go crazy if I start looking for information only to find a number of pages that all say the same basic thing. Besides, with all the scams out there, do you really want to give things like your credit card number out on some site that has two identical pages of nearly the exact same information? Id worry it was some sort of scam, or even worse yet, that it was just a method of harvesting my information. The internet is full of so many scams and ways to steal your identity that you really have to be skeptical and overly cautious wherever you go online.
In conclusion, ALWAYS warm your customer up by pre-selling. I know its tempting to try and sell the product on your page (and sometimes a lot easier), but you will make so many more commissions if you warm your customer up first and let the pros worry about how to pitch their product!
Thanks for reading!
Stephenie Terry is 19 and lives comfortably in Southern California. She works from home as an affiliate marketer. Are you a shiny new affiliate marketer? Or maybe youve been on the scene for a little while but still havent made that wondrous first sale? Heres one more question; have you ever heard of pre-selling? If not, then youre probably going to be kicking yourself in the face, because chances are this is the reason that you have yet to make a single sale.
Let us think about it for a minute and put yourself in your customers shoes. For this example, we will say that youre customer wants to purchase a book on growing fruit trees. Guess what?! You just so happen to be an affiliate for a company that specializes in books on fruit trees! This is your lucky day right? Well, if youre not pre-selling the product, then youd be wrong. Your customer is going to quickly become either fed up or suspicious, and leave what could be a wonderful page and pass up what may be a wonderful product because of sheer monotony; because YOU didnt PRE-sell. Read on and Ill explain.
Just imagine: Youve just been given a gorgeous peach tree for your birthday. You realize that though this is a wonderful gift, you dont know the first thing about caring for a peach tree! This could be a real problem, as dead peach trees produce no shade, no flowers, and no peaches. So you go online with the soul intent of finding the perfect book to explain how to give your new tree the best start in life. Finally, you find a book that you deem perfect for the job. You read over what looks to be a sale page, and after some reading are absolutely sold! Youre all ready to buy! So you click the link with credit card in hand, assuming youll be redirected to a payment page, but instead youre directed to&a page that is trying to sell this book&AGAIN? Didnt you just get done reading the sales page? After thinking about it, its kind of fishy that there would be TWO sales pages. So you decide that maybe this book isnt the best book for the job, and you click away from the page to give your money to someone else.
Can we all spot what went wrong? Thats right; it was a typical example of not pre-selling the product. Im going to show you how to fix this problem!
First, lets break down the words pre-selling. Pre is a prefix meaning before and selling is the act of making a sale. Looking at the word, I can see how people can get confused. Sell is still part of the word, so one would assume that there would be selling involved. So from now on, dont think of pre-selling as a type of sale per say, but rather, a way of warming up your customer to the idea of selling. Its not your job to make the sale. I cant stress that enough. Sure, youre one of the people that will be benefiting from a sale, but its still not your job regardless whether youre earning a cut or not. Ultimately, an affiliate is just someone who drives more traffic to the companys website. That being the case, the company already has the job of selling down to a science! Its their job to sweat over the little details of their site that add selling power. Your job is to drive traffic to your site, get them warmed up and itching to buy the product, and direct them to the place where they can read more about the product (if they choose) and buy it, bringing in money to you and the company to which you are affiliated. So do you see why this could be a major reason that you still havent made any money yet? People dont like reading things over and over. I know I sure dont! I go crazy if I start looking for information only to find a number of pages that all say the same basic thing. Besides, with all the scams out there, do you really want to give things like your credit card number out on some site that has two identical pages of nearly the exact same information? Id worry it was some sort of scam, or even worse yet, that it was just a method of harvesting my information. The internet is full of so many scams and ways to steal your identity that you really have to be skeptical and overly cautious wherever you go online.
In conclusion, ALWAYS warm your customer up by pre-selling. I know its tempting to try and sell the product on your page (and sometimes a lot easier), but you will make so many more commissions if you warm your customer up first and let the pros worry about how to pitch their product!
Thanks for reading!
Stephenie Terry is 19 and lives comfortably in Southern California. She makes a living through her career as an affiliate marketer. http://tinyurl.com/yuwokk
Related Articles:
Project X Affiliate Marketing ? the Hype, the Hoopla, the Scam
The Hype Let me be perfectly clear. When I received an email to purchase Project X, I deleted it from my inbox! I promised myself that I wasn?t going to buy one more worthless product that wasn't going to put any money in my pocket. The Hoopla Are you like me? Fed up with all of the internet marketing ads that flood into your inbox? Are you tired of the endless ?opportunities? that arrive on a daily basis to your email? I am so tired of every click flip, uncut, jerk this, butterfly that, tag, ping, money making scheme designed to make someone else rich. The Scam I was fully prepared to live my life without Project X. Then two of my friends, who make their living on the internet, started calling to tell me how great Project X is. They ra...
What Affiliate Marketing Mentors To Follow, And Why?
Affiliate marketing has been in the Internet industry for quite sometime now and it is among the most popular tools used by many online entrepreneurs today. It is a great option for those who want to put up an online business quickly and cheaply. However, there is still a large number of the population who knows a little or even nothing about it. And most of the people who have just discovered this business usually assume that they can easily make big bucks out of it. Well, they?re definitely wrong.
Affiliate Marketing: Goldmine to earning dollars
Marketing your e-product on internet means spending money on online .Companies like google ,Admob for mobile sites are charging lot of money for online marketing of your products. But the concept of Internet based affiliate marketing which is based largely on revenue sharing and commission-based payment schemes is changing trends these days. The industry has grown significantly over the years. It believes to be one of the best and easiest ways to earn money online. Therefore, many people are attracted to this business, which means more competitors. In most cases, you and your competitors will promote the exact same program, in the same exact zone, or even the exact same websites.
Free Affiliate Marketing Page Pays $755 in Commissions From its First 100 Visitors
Affiliate marketing is an easy way to get started making money online. You just sign up to be an affiliate, and refer new customers to the sales site(s) with a special, coded affiliate link.
Affiliate Marketing - 5 Ways To Make Money Using Affiliate Programs
Affiliate marketing has become a very profitable business for the past few years There are currently hundreds of home business owners making thousands of dollars per month in this field
Affiliate Marketing, Tried And Tested?
Affiliate Marketing is not a new phenomenon, far from it, many hundreds if not thousands of people from all walks of life have done extremely well at it. That, of course, only tells half the story, however. Those in the know will tell you that only 5% of people that get in to Internet Marketing, ever make any money at it. That suggests that 95% fail. This begs the question, "So Is Affiliate Marketing Really Tried And Tested?". This is the question that I will be pondering in this article.
How Does Affiliate Marketing Works?
With the internet, you can get almost anything at the click of a mouse. There is tons of data and information out there on all subjects or topics. And the Internet continues to affect how we operate on a daily basis. People use it for everything from entertainment to education. So it is not a stretch to the imagination to see that there are great financial possibilities for the entrepreneur.
Top Three Internet Marketing Two-Tier Affiliate Programs
If you run an Internet marketing web site and sell your own
products or services, you probably follow up with your
current customers using autoresponders and upsell them with
products and services from related affiliate programs?Note that if you don't do this, you are leaving money on
the table.Why? Simply, your customers have already spent money on
your web site, and if they enjoy your product or service,
they now trust you.
How Long Will It Take My Affiliate Marketing Business To Make Money?
This is probably the most asked question everyone asks their mentor, upline or affiliate partner when they are just starting out. The answer depends on a lot of factors, most of which come down to the person asking the question.
Adsense Affiliate Marketing
A lot of people are lured by affiliate marketing because it can be financially rewarding, even if you just stay at home. Affiliate marketing programs are best alternatives to those who are sick and tired of their arduous daily work just to climb up the venerated corporate ladder. You don?t need products to sell, you just have to market them in your own web site and you don?t have to worry about processing the customers? payments and the shipment of the products. If you are already into affiliate marketing, probably you were thinking about these benefits, too, before deciding to join an affiliate program.